Clayton Makepeace Power Marketing Summit 2006 - 11 DVDs Start Price USD 520.00 Current Price USD 1,136.11 Time Left - Bid Count 3 Buy It Now Price - Reserve Price - Start Time Tuesday, September 02, 2008 End Time Sunday, September 07, 2008 Location Canada See more about 'Clayton Makepeace Power Marketing Summit 2006 - 11 DVDs' Description Clayton Makepeace Power Marketing Summit 2006 Clayton Makepeace Power Marketing Summit 2006 - 11DVDs, 500 Page Swipe File, PowerPoint and Free Gifts- Sell for $5,000 For 16 solid hours and with a staggering 614 PowerPoint slides, Clayton Makepeace opens his files for you … reveal the tips, tricks and techniques he uses to write stronger copy faster and create bigger winners, more often … and he even leads you, step-by-step, through my unique personal process for creating world-beating controls! From preparation and research to creating headlines and leads that make it impossible for prospects to look away … From opening with a bang and creating iron-clad credibility, to creating offer and closing copy that prospects can't refuse … And from graphics principles that ensure your promotion will get maximum attention and readership, to my secrets for generating new customers at a 400% profit on the World Wide Web … … Claton reveals the strategies, tactics and the thought processes behind the big ideas and even the most minute decisions that have created many of the industry's hottest promotions - and that bring me millions of dollars in royalties. In 99% of All Success is 100% Preparation -- our session on preparing to create winning promotions - he reveals … The Secret of All Success: Live by this simple 5-word maxim, and every promotion you do is virtually guaranteed to be an out-of-the-park grand-slam! The Four Things Every Promotion Must Do to Succeed: How his unique take on the magic "AIDA" formula to move his prospects to action. Secrets of Creative Brilliance: My four-step process for effortlessly overcoming writer's block, solving marketing problems and generating explosive response in the mail. 5 Crucial Questions You Must Get Right BEFORE The First Word of Ad Copy is Written: Get just one of these wrong, and you're likely to get the spanking of your life! The Astonishing Power of Dominant Emotion Marketing: How to use your prospect's own dominant, motivating emotions to drive response through the everlovin' roof! How to Find Your Product's Most Compelling Benefits: Drill down to the benefits that your prospects desire most in four easy steps! The Secret of The Golden Ladder: The one, simple change in the positioning of your company and product that explodes response by up to 1,000% -- and how he used it to quadruple four of his clients' companies in as little as 12 months. Six Simple Steps to Transforming a Dull, Boring Product Into a "Must-Have" for Your Prospects: Follow this simple formula, and even the most mundane, "me-too" products sell like hotcakes! How to Find Your Ideal Prospect: And my 5 proven techniques for quickly understanding what they desire most. Secrets for Getting Everything Right: How to select the best messenger, the best focus, the best approach strategy and more! The #1 Blunder Copywriters and Their Clients Make: How to avoid product/prospect mismatches that doom promotions to failure. 17 Foundational Building Blocks of a RED HOT Promotion: A simple checklist to guide you through the promotion planning minefield. And Much, MUCH MORE! In How to Create a Killer Lead - our intense session on creating headlines, deck and opening copy prospects can't ignore - Claton reveals … The Four Phases of Sales Resistance: How to overcome each one. PLUS the two basic objectives of every headline and lead you'll ever write - and how to achieve them flawlessly. The Quickest, Easiest Way to Seize Your Prospect's Attention: How to tap into the secret conversations your prospect has with himself … identify the one subject he's always eager to read about … and drive readership of your sales message sky-high. The Weakest Link in Every Promotion: The six events your headline, lead and copy set in motion in your prospect's mind - and the one step that, if ignored, will guarantee your promotion gets trashed, unread. 72 Headline Writing Tips from The Masters: Sage advice from copywriting superstars John E. Powers … John E. Kennedy … Albert Lasker … Claude C. Hopkins … Robert Collier … Vic Schwab … John Caples … Rosser Reeves … and David Ogilvy. The USP Problem: Why nearly everything you've been taught about using Unique Selling Propositions is wrong, wrong, WRONG - and a far more effective way to generate max readership of your sales message. Beyond Headlines: The five elements of a world-beating lead - how to use each one. 15-Point Headline Checklist: Plus my 8 most powerful headline and lead techniques. 40 Red-Hot Headline Idea-Starters: How to ramp up response with topical leads … transaction leads … story leads … proposition leads … and 36 more. Plus how to use each one, complete with photos of actual promotions for each. 21 Questions to Ask BEFORE You Write Your Next Headline: Methodically guides you to the best headline approach for your next promotion! And Much, MUCH MORE! In Nitty-Gritty Copywriting - my session designed to help you write stronger body copy faster and get bigger winners, more often, Claton reveals … What You're Really Up Against: The seven negative reactions almost every promotion creates - and how to win over even your most skeptical prospect. The 8 Preliminary Sales You MUST Make: How to ace every one of them. Pretty Darned Good Starter Outline for Every Kind of Promotion You Create: The "Lucky Thirteen" steps that eliminate blank page paralysis. 24 Steps to The Sale: Every way he could think of to start the conversation fast - with power-packed openings … bribe prospects to read your message … keep them reading … and more! If I Said You Had a Nice Body, Would You Hold It Against Me? The 8 qualities all great body copy shares … 9 ways to boost the selling power of your copy … 3 types of copy to avoid … and more! How to Eliminate Key Objections BEFORE Your Prospect Even Thinks of Them: Five most common objections your prospect has to buying now - how to blow them all away. How to Know How Long Your Copy Should Be: The definitive answer to the most common question copywriters ask. Offer Copy that Sings and Soars: 7 steps to a powerful close -- how to create an irresistible offer - and how to make your prospect feel like saying "no" would be the dumbest thing he could possibly do. Order Forms that nearly Complete Themselves: Nine essential components every direct mail and Internet response device must contain for maximum response. Anatomy of a World-Beating Control: Climb inside my brain and watch the thought processes that created one of the most successful promotions Clayton ever wrote. 21 Ways to KISS (Keep it Simple, Skippy!): Simple techniques for creating promotions that almost read themselves … and that help me create powerful promotions in record time. 3 Easy Ways to Instantly Spot Weaknesses in Sales Copy: Plus my proprietary 37-question copy checklist and the 24 most common copy blunders to avoid. And Much, MUCH MORE! In Principles of Graphic Design - Clayton's session to help you make sure the layout of your sales copy always intensifies its attention-getting power and readability (and NEVER hurts it), I reveal … How to Get the Format Question Right: A cheap #10? A 6X9? A Bookalog? A Magalog? A more costly Tabloid? A custom format? The secret to simplifying one of the most perplexing questions copywriters and marketing people make. 31 Principles of High-Response Graphic Design: How print and Internet designers can kill readership and response - and the techniques he use to ensure maximum attention-getting power and readership in every promotion I create. The Color Question: Are these two common design blunders depressing your response? The Type Style Question: The typefaces and sizes that produce optimum readership - both in direct mail and on the web. Clayton's Law of Space & Time: How to identify the visual vampires that suck the lifeblood out of your promos - and drive a stake through every one of their little black hearts! Eye Candy 101: How to select graphic images that are most effective at seizing a man's attention … a woman's attention … and both! When Photos and Illustrations KILL: The most common blunder designers make when laying out direct mail and Internet copy - pure readership poison - and how to avoid it! And Much, MUCH MORE! PLUS, in W-W-Writing for the WWW - my session on how to navigate the Internet minefield without getting your keester blown to kingdom-come, Daniel Levis and I reveal 4 Ways to Get Into Internet Paradise: The secret to higher click-thru, readership and conversion rates - AND a higher average unit of sale (the very techniques he's using now to generate new customers at a 400% to 450% PROFIT on the web!). Plus, you get the DVD of our hard-hitting Hot Seat Session - in which Parris Lampropoulos, John Carlton, Carline Anglade-Cole, Kent Komae and I helped three lucky marketers ramp up their response by tearing their promotions to shreds, and then putting them back together in ways that multiply response … AND, you also get the DVD of the final session: The 37 Most Valuable Marketing and Copywriting Lessons Claton's Ever Learned: Secrets that have helped me sell well over one billion dollars in products in print, through the mail and online … that enabled me to quadruple four major direct response companies … and that prompted Bob Bly and AWAI to name me "America's highest-paid copywriter and marketing consultant." Place a Bid!